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DODGE VIPER SRT10: 2013

The all-new 2013 SRT Viper was unveiled at the 2012 New York International Auto Show, marking its highly anticipated return to the high-performance sports car market.

The fifth generation of the iconic two-seat, American-built supercar has been deliberately evolved to incorporate superior craftsmanship, a host of new technologies and ergonomic improvements while respecting its visceral legacy of outright performance.

"After a gut-wrenching period of uncertainty, the Street and Racing Technology brand team is extremely proud that our hand-built in Detroit, flagship supercar is back and ready to take on the performance car world," said Ralph Gilles, President and CEO - Street and Racing Technology Brand and Motorsports, Chrysler Group LLC. "Beyond being the flagship for the new SRT brand, the launch of the 2013 Viper proves that we simply would not let the performance icon of the Chrysler Group die. Willed to live on by a very special group of performance enthusiasts inside the company and across Viper Nation, this SRT team under our new leadership was challenged to not just continue the legendary Viper, but to create a world-class supercar that would showcase the very best we have to offer."

Two new models for any performance buyer

For the 2013 model year, two new models of the iconic supercar will be hand built at the Conner Avenue Assembly Plant in Detroit - the home for Viper since 1995. Both SRT Viper and SRT Viper GTS models offer new interior and exterior designs incorporating premium materials and new exterior surfaces with aerodynamically functional details that are beautifully integrated into the high-tech carbon fiber and aluminum skin. On the inside, designers and engineers strived to rethink all touch points; and upgrade all material appointments and technologies.

"The SRT Viper model is meant to offer a perfect blend of extreme performance and a deliberate preservation of what has become the iconic DNA of the Viper," Gilles added. "We strove to deliver a supercar that continues to bring the driver as close as possible to the machine."

The SRT Viper GTS builds on the DNA of the SRT Viper model with more technologically advanced solutions, like two-mode active suspension, to allow this world-class GTS to find new limits on the track while also opening up its envelope as a more premium and mature evolution of the classic, extreme performance formula. Designed and built with premium features and materials inside and out, the Viper GTS will compete with the best performance vehicles in the world with a wide range of creature comforts, advanced drivetrain and interior technologies.

"We've purposely evolved the iconic soul and raw performance formula that Viper has maintained over the years," Gilles said. "Our returning customers will see the world-class levels of pride, quality and hand craftsmanship built into the 2013 Viper. With two price classes of the SRT Viper and SRT Viper GTS, we have offerings for both the traditional core Viper customer and for the new customer who wants the same performance in a package with more technology and premium creature comforts."


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DODGE RAM 1500: 2013
The new 2013 Ram 1500 is the Ram Truck brand's latest entry into the ultra-competitive full-size, light-duty pickup truck segment. The new truck represents the brand's first iteration to its most recognized truck since the inception of the Ram nameplate in 2011.

"What started as a mild refresh of the Ram 1500 quickly rolled into a best-in-class fuel economy and best-in-class capability gem," said Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico — Chrysler Group LLC. "Customers are going to experience an entirely new truck with technology and features not offered anywhere else."

The new 2013 Ram 1500 is the latest innovation off Ram's full-size, body-on-frame truck architecture, designed, engineered and executed to strike at the emotional chords of the "Guts and Glory" mindset of enthusiasts and potential buyers. In form and function, the new 2013 Ram 1500 conveys boldness, valor, virtue and power-oriented capability like no other in its class, but it does so, aesthetically and functionally, at a different level.

The light-duty full-size pickup truck segment has evolved from "brute capability and acceptable efficiency" to an engineering and execution that combine desirable size, configurations, capability, refinement, efficiency, technology and quality.

The new 2013 Ram 1500 will offer the most fuel-efficient model in its class, and more available functional, innovative and interactive technologies than the competition. The new truck will have capability on par with or better than anything in its class and more quality-validated than anything in it class.


The ride and handling compares favorably with premium-oriented sedans, but sacrifices nothing in terms of payload and towing capabilities for which it is best-in-class. The 2013 Ram 1500 conveys confidence with responsive steering, brake-pedal feel and great ride characteristics.

Ram's newest truck also offers more factory-installed exterior options and systems than anything in its class. The distinctive, brand-oriented design and refined mechanical interior and exterior executions deliver on the concept of "bold opulence." Customers in this category will view it as being far more expensive than its competitors, but the new Ram 1500 remains a great value.

Like its 2012 predecessor, the new 2013 Ram 1500 will be available in three cab configurations (two-door Regular Cab, four-door extended Quad Cab® and four-door Crew Cab) with three box sizes - 5-foot-7-inch box, 6-foot-4-inch box and 8-foot box.

The new truck will be offered in 11 models/packages: ST, Tradesman, Express, SLT, Big Horn, Lone Star, Outdoorsman, Sport, R/T, Laramie and Laramie Longhorn.

The new 2013 Ram 1500 competitors are: Ford F-150, Chevrolet Silverado, GMC Sierra, Nissan Titan and Toyota Tundra.

Start of production of the 2013 MY Ram 1500 is scheduled for third quarter of 2012. Regular Cab configured vehicles will be produced at the Saltillo Truck Assembly Plant in Saltillo, Mexico; Quad and Crew Cab configured vehicles will be manufactured at the Warren Truck Assembly Plant in Warren, Mich.

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